What We Are All About At DirtTRI:
Off-road multisport has grown to a point where it not only needs, but warrants a dedicated media source. Off-road multisport, which includes XTERRA Off-Road Triathlons, ITU Cross Triathlons, TNatura Events, TreX Cross Triathlons, Winter Triathlon, etc. receives very limited exposure within the current multisport/triathlon media relm. This is somewhat understandable as there are many events and issues to cover within the road formats of triathlon. However, this void in off-road multisport coverage creates the falsehood that it is a lesser format. Quite the contrary! At DirtTRI.com we wholeheartedly disagree with this unfounded allegation and created a magazine to demonstrate why we believe off-road multisport is not only wildly fun, but highly challenging and captivating in a way no other format of multisport is. Our goal is to promote and develop off-road multisport through the magazine, a team, our coaching services, and any other projects we dream up to show the world what they have been missing.
What You Can Expect From DirtTRI:
- Quality journalism focused exclusively on off-road multisport.
- A timely and relevant news hub related to all aspects of the off-road multisport community.
- In depth editorial information pertaining to the event promoters, events, governing bodies, and athletes within off-road multisport.
- Creation of a single, comprehensive and complete event schedule as a hub for all event companies and off-road multisport formats to promote their events and a central location for participants for find those events.
- Creation of a centralized location for technical information and reviews of products and services pertaining to off-road multisport.
- Editorial content of training and nutrition information pertaining to off-road multisport
- Interviews, promotion and information concerning off-road multisport professional athletes and their supporters/sponsors. Thus, creating a platform for professional athletes to better represent their brand.
Thoughts From The Founders:
I began my professional triathlon career in ’99 within the new and developing XTERRA tour. I enjoyed a degree of success but was quickly persuaded to move to the supposedly more lucrative road side of triathlon. This was a big mistake and one I will always regret. Stick to what you’re good at kids.
Within that first season in XTERRA I had the idea for an XTERRA/Off-Road Triathlon focused publication, but didn’t have the means nor experience to make it happen. In the following years I raced almost every major event within Triathlon, as well as having the privilege to work as an editor, staff writer, and freelance writer for nearly every Triathlon media outlet.
During that time I learned a lot, but I also saw first hand how poorly the off-road aspect of Triathlon is treated, which is second tier at best. This treatment is understandable, with various formats, organizations, and championships the road side of triathlon is quite busy, some may even say diluted. Meanwhile the majority of multisport media, editors, and writers have little or no experience nor understanding of off-road Triathlon. However, while XTERRA/off-road is one of the oldest and best established formats of Triathlon, and has attracted many of the greatest Triathletes in history to its unique challenge, it is still viewed as ancillary to road Triathlon.
I started DirtTRI.com to address these issues and create an outlet dedicated solely to off-road multisport. I believe off-road Triathlon is the most pure and best format of Triathlon and I believe the time has come for a dedicated source to scream that fact from the mountain tops.
In off-road triathlon we don’t need the myriad of confusing and convoluted rules you find in road triathlon. We have an inherent technical aspect to our bike segment which all but eliminates the benefits of drafting and the ability to “buy speed” via a fancy wheel-set, or the newest aero helmet. Our brand of Triathlon offers terrain challenges, forested trails, and exciting obstacles, not a flat asphalt road. Off-road gives you competition and challenge in a beautiful and wild environment. And, lets be honest, it attracts a more adventurous, fun, friendly type of athlete rather than the über-agro tri-geek.
Honestly, off-road triathlon is what triathlon is meant to be.
DirtTRI.com is off-road multisport. Here you will find not only XTERRA, but also ITU Cross Triathlon, TNatura, Trex Cross Triathlon, Winter Triathlon and any form of multisport that takes the challenge off the road and into the wild.
I’ve always felt off-road Triathlon was the truest and best test of the multisport athlete, I trust you feel the same. And, I hope you will enjoy DirtTRI.com.
– Jimmy Archer
When I discovered off-road multisport in 2003, I was instantly hooked. I didn’t know it at the time, but racing that first XTERRA off-road triathlon on the sandy trails outside of Las Vegas, would eventually become my career, and would also open my eyes to my true passion – living life to the fullest.
When I turned pro in July of 2005, I started down a path of adventures, passion, and most certainly the unknown. How do you make a career out of a sport that most people have never even heard of? Well, by telling them about it of course! And telling anyone and everyone else about it too. And that’s how I began to share my passion for having fun (mainly by racing off-road) with the world.
So many doors were opened for me and I seized every opportunity possible. Along the way, I began to see opportunities that weren’t being seized by some in the sport, and the consequential stagnation and backslide of this fantastic sport, saddened and frustrated me.
I wanted more for the sport. I wanted it to grow and become better in every way possible. More participants, better trails, more locations, increased prize money, better courses (i.e. more challenging), more media coverage, etc. For years, I struggled with how to create the change that I longed to see. And that leads us to right here, right now… DirtTRI.
Through DirtTRI’s magazine, coaching, team, and whatever else we come up with in the years to come, this will be the way to show the world how amazing the sport is and help transform it into the spectacular spectacle that I know it can be and that I want to be a part of.
Thanks for taking part in this journey with us,
Gerard Hubbard is one of the top amateur road triathletes with a career that spans 10 years. He has numerous top finishes and qualifications to championship events. He has had the opportunity to mentor with some of the leading figures in the multisport industry. He has also worked for USA Triathlon for 12 years in different capacities.
In his free time he enjoys staying active and enjoying anything and everything the beautiful state of Colorado has to off.