Industry News

BULLS Bikes USA to Launch Ambassador Program

Sausalito, CA, July 14, 2015 – Bulls Bikes USA, purveyor of high quality, reasonably priced mountain and road bikes, is excited to announce the launch of its U.S. ambassador program for the 2015/2016 calendar year.

The German-born brand officially opened for business in April of this year and is building a strong base of Bulls advocates and enthusiasts. The brand is selecting Ambassadors throughout the country who are interested in introducing BULLS to their local cycling communities, as well as providing feedback on Bulls product development.

“Bulls has a tremendous following and fanbase in Europe, both for the quality of our bikes and impressive roster of athletes on our Team Bulls,” said Sharon Yu, general manager of Bulls Bikes USA. “Our hope is by launching an Ambassador program here in the U.S., we’ll give cyclists the opportunity to experience the quality and range of products the Bulls brand offers, as well as help us spread the word to fellow mountain and road riders.”

Six Bulls Ambassadors will be selected from an applicant pool, evaluated from criteria that includes: experience and avid ridership (mountain and/or road); activity in their local cycling community; a strong social media presence and engagement; as well as a friendly, engaging personality.

Each Bulls Bikes USA Ambassador will receive a Bulls bike, along with a team jersey, swag and other materials to distribute to fellow cyclists. Applications are currently available on the Bulls Bikes USA website and will be reviewed until August 10th when the application window officially ends.

For more information on the Bulls Bikes USA ambassador program, please contact Jenny Radloff at [email protected] or visit to apply.

Founded in Germany in 1994, Bulls offers a diverse selection of bicycles including mountain bikes, road bikes, e-bikes, children’s bikes, hybrids, commuters and urban models. The brand has enjoyed notable success and widespread popularity as a staple bike manufacturer throughout Europe and launched in the U.S. market in 2015. To learn more about Bulls Bikes USA, please visit



Jimmy Archer

Founder and Editor at Jimmy has been a professional athlete for over 18 years as a runner, cyclist, mountain biker, cross country skier, and primarily, triathlete. Jimmy has a degree in exercise science from the University of Colorado and is a USA Triathlon and USA Cycling certified coach. Jimmy became a freelance writer in 2000 while competing and covering the ITU Winter Triathlon World Championship. Since that time Jimmy has been head editor at two magazines, been published in numerous publications within the endurance sport, recreation, and travel segments. Currently Jimmy is competing professionally in off-road multisport. In his spare time Jimmy passionately follows Formula 1, Moto GP, and is an avid cook.

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