Nuun Continues to Evolve the Sports Nutrition Market with the Launch of PLUS for Nuun
Hydration Leader Develops the Ultimate Sports Drink
April 7, 2015 – Seattle, Washington – Nuun and Company, the maker of Nuun Active Hydration, the #1 selling sports drink in bike, run, outdoor specialty and outdoor chain stores announces their latest breakthrough. Introducing the ultimate sports drink, PLUS for Nuun is the first and only sports drink to deliver a modular hydration and fueling system. Provided in the same eco-friendly tubes and exact effervescent tablet form factor that makes Nuun a leader in the space, Plus for Nuun provides precision, flexibility and simplicity to meet the dynamic needs of the athlete. The product will be debuted to the athletic community simultaneously at Nuun’s expo presence at theBoston Marathon and Sea Otter Classic April 16 – 19. PLUS for Nuun will be available for sale across running, cycling, triathlon and outdoor specialty retail beginning May 1.
Nuun was founded on the basis of innovation. In 2004, in a market cluttered with highly concentrated, sugary sports drinks, Nuun Active was created to provide a mechanism for athletes to effectively hydrate through an electrolyte enhanced, sugar free and hypotonic solution. The recommendation is to separate hydration from fuel, allowing the athlete to replace carbohydrates based on their personal needs. In 2014, Nuun again challenged the status quo redefining the “Energy Drink” market with the development of Nuun Energy that utilized their effervescent technology and optimal electrolyte blend while also including caffeine and B vitamins for increased endurance output, cognition and energy metabolism. With moderate levels of caffeine and low sugar, sustained energy was accomplished without the crash experienced from high caffeine, high sugar beverages.
The development of Nuun’s latest innovation began as their team, which is led by Kevin Rutherford, President and CEO, and Vishal Patel, Chief Nutritionist, increasingly learned from endurance athletes that their hydration and fueling strategies were suboptimal and difficult to manage, especially as duration and intensity increased. PLUS for Nuun solves these challenges by increasing the rate of hydration and efficiency of fuel consumption while creating a modular dosage environment for the athlete to effectively and simply replace valuable nutrients.
“I’m very proud of what we have accomplished with PLUS,” said Kevin Rutherford. “It symbolizes our commitment to the innovation spirit of Nuun and our mission for everyone to achieve life’s next personal best.”
PLUS is a flavorless tablet that contains a blend of carbohydrates plus electrolytes that is designed to be used in conjunction with Nuun Active or Energy. The combination creates the ultimate sports drink. PLUS uses fast releasing, multiple carbohydrate sources, d-Glucose and Sucrose, that can be used by the body immediately to increase the rate of hydration and help the athlete utilize several absorption pathways that increases the efficiency of what you are consuming. Utilizing the latest research in sports nutrition and health, the recommended dosage is 2 – 4 tablets of PLUS and 1 tablet of Active or Energy in 16 fluid ounces of water. This creates a hypotonic solution maximizing gastric emptying rates and fluid retention. In solution the nutrient range is 48 – 88 calories, 410 – 510 mg of sodium, 201 – 401 mg of potassium, 75 – 175 mg of magnesium and 63 – 163 mg of calcium.
This modularity creates a flexible environment allowing the athlete to dose electrolytes and fuel precisely based on the intensity and duration of their exercise bout. “Through our modular system, the athlete can determine prior to the workout how many carbohydrates and added electrolytes they’ll need for the duration,” stated Vishal Patel, Nuun Chief Nutritionist. “With our formulation and recommendations, we can ensure, based on our testing, there is a proper carbohydrate to fluid ratio decreasing the onset of any stomach related issues while providing optimal nutrient replacement.”
PLUS is delivered in the same tablet format as all Nuun products via effervescent technology, the superior nutrient transport mechanism. The effervescent tablet form increases the rate of fluid and nutrient absorption through 100% nutrient bioavailability, the release of carbon dioxide and the creation of a buffered solution. And, by design it guarantees a precise dose that eliminates the issue of inaccuracies or spillage compared to powder.
PLUS for Nuun was developed by their Chief Nutritionist Vishal Patel. Under Patel’s guidance, Nuun tested the efficacy of PLUS when exercising at longer durations at moderate to high intensity. The test was an independent study conducted on six well-trained endurance athletes. The athletes participated in two trials, one consuming Nuun Active and the other consuming PLUS with Nuun Active during 70 minutes running at moderate to high intensities including a final time trial to fatigue. The results indicated the average time to fatigue was increased by 5.7%, heart rate max was 1.8% lower, rating of perceived exertion was 0.5 lower, and the speed the athletes were running was 0.2 miles per hour faster when consuming PLUS with Active over Nuun Active alone.
Nuun has been working alongside professional runner and Olympian Kara Goucher to maximize her hydration and fueling through her training and racing leading up to the 2016 Olympic Trials marathon on February 13, 2016. “Vishal’s advice has been very helpful and it has been exciting to be part of the research on PLUS,” commented Kara Goucher. I have seen immediate benefits using the product in my daily training, especially when pre-loading prior to longer and harder workouts.”
Nuun is also the hydration sponsor for Team Novo Nordisk, a global all-diabetes sports team of cyclists, triathletes and runners, spearheaded by the world’s first all-diabetes professional cycling team. The team plans to use PLUS for Nuun at the Tour of California May 10 -17.
PLUS for Nuun is available in a tube containing 12 tablets, 6 servings, with a retail price of $6.99. It is also offered in a single serving sachet including 2 tablets of PLUS and 1 tablet of Nuun Active with a retail price of $1.99.
Nuun and Company, based in Seattle, WA, is the pioneer of electrolyte enhanced drink tablets that turn water into an optimally balanced sports drink without the sugars and plastic waste of traditional sports drinks. Founded in 2004, Nuun is used by the world’s best athletes and enthusiasts in running, cycling, triathlon, golf, outdoor and general fitness. Ten years later, Nuun Active Hydration remains the #1 selling sports drink product in bike, run, outdoor specialty, and outdoor chain stores. Nuun is sold in over 9,000 outlets in the US and available in over 30 countries. To learn more and find a store in your local area, visit www.nuun.com, friend them on www.facebook.com/nuunhydration or follow them on Twitter @nuunhydration.