STRAVA Steps Up its Social Game
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Today, Strava solidified its position as a home for all things sport with the introduction of posts, a new way for athletes to share even more of their athletic lives on the social network. Posts gives all Strava members the ability to upload non-activity content in the Strava feed so they can share stories, post photos, ask questions, share useful tips and articles and engage with other athletes.
The tens of millions of Strava athletes who already record activities, track their training and connect with friends can ‘now share even more motivating, unfiltered posts about the sports they love’. Alongside the new posts functionality, Strava has also introduced a newly updated feed that makes it easier for athletes to see what’s going on in their athletic world and to discover challenges, clubs and group events. The feed prominently highlights photos and displays group activities that feature all of the athletes involved. Posts are available now to the entire Strava community, and the new feed will be fully available later this week.
“Strava is an active community of people who are passionate about their sports,” said James Quarles, Strava CEO. “We want to create more ways for the community to share their interests and expertise. Posts and the new feed make Strava the best place to tell a story about someone you met on the trails, ask a question about new gear or to seek kindred spirits to help achieve your goals.”
Earlier this year, a select group of Strava athletes/ambassadors demonstrated the multiple ways to use posts – asking questions, offering tips, sharing workouts and races, and posting motivational stories and images.
“I’ve been running for four years, and still struggle with self-doubt and getting motivated,” said Kelly Roberts, runner and blogger at Run, Selfie, Repeat. “Posts have totally changed how I interact on Strava. Being able to talk about how frustrating a bad run can be and connect with a community that understands you is a reminder you’re not alone in those daily struggles.”
“My favourite ways to use posts on Strava is to do more detailed trip or race reports with lots of photos to bring the activity to life,” said Caroline Gleich, professional ski mountaineer. “As a mountain athlete, my big days take me to places many people don’t ever get to see. My inspiration is to climb and ski mountains, and I love sharing the wonder and joy of snowy, glaciated mountains with the Strava community.”
Susie Chan, a UK runner, said “Athletes Posts has enabled me to share the experiences I have had alongside my activities. Sometimes there is more to a run than the miles and the pace, often there is a bit more to say. I have enjoyed putting some of my activities into context, tell a bit of a backstory and share the inspiration that has made me go and run.”
This post via www.endurancebusiness.com