Industry News

Yeti Launches Yeti Beti Women’s Line

GOLDEN, Colo. (BRAIN) — Under a bluebird Colorado sky, Yeti Cycles quietly showed two women’s bikes for the first time to racers and spectators attending the 6th annual Beti Bike Bash, held June 14th. A longtime supporter of the Bash, Yeti was onsite with a full range of demos for women to test on the trails at Phillip S. Miller Park in Castle Rock, Colo., where the popular race was held.

The new models, which will be sold under the Yeti Beti moniker, mark the brand’s first foray into the women’s bike category. Yeti launched its line of women’s cycling apparel last year, and its immediate success was a driver for creating a bike specifically for the ladies.

“The biggest push for us was the acceptance of the apparel,” said Chris Conroy, Yeti co-owner and president. “Based on the sales success of the apparel, we knew there was something that resonated with what we were doing on the women’s side, so it was an obvious step for us to get in on it on the bike side as well.”

Yeti built, Beti approved

About a year ago, Conroy and Yeti co-owner Steve “Hoog” Hoogendoorn began to consider launching a women’s model. They consulted the best sounding board they knew: the eight-member Yeti Beti women’s race team, which Yeti has sponsored for nearly a decade.

MORE-

Comments

comments

Tags

Jimmy Archer

Founder and Editor at DirtTRI.com. Jimmy has been a professional athlete for over 18 years as a runner, cyclist, mountain biker, cross country skier, and primarily, triathlete. Jimmy has a degree in exercise science from the University of Colorado and is a USA Triathlon and USA Cycling certified coach. Jimmy became a freelance writer in 2000 while competing and covering the ITU Winter Triathlon World Championship. Since that time Jimmy has been head editor at two magazines, been published in numerous publications within the endurance sport, recreation, and travel segments. Currently Jimmy is competing professionally in off-road multisport. In his spare time Jimmy passionately follows Formula 1, Moto GP, and is an avid cook.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back to top button
Close