Meet REEB Cycles Who Recently Announced 2020 Line

Ya gotta love REEB Cycles. REEB (Beer spelled backwards) is a bike brand launched out of a beer company. The legend states, the founder of Oskar Blues Brewery, Dale Katechis, started REEB in 2011 after his mountain bike was stolen off the back of a car in Denver. Thus he decided it was time to build his own bike rather than buy another.

We dig what REEB is doing and wanted to share their latest devlopments with the announcement of their 2020 line.

If you want to know more about the creation of the brand The Pros Closet did an excellent video profile recently, check it out below:

2020 REEB Cycles Offering

REEB Cycles is stoked to announce the complete 2020 line-up of updated and new core bike models. Led by the totally re-designed and re-focused SQWEEB v3 full suspension 29er and the brand new Jeff Lenosky signature ReDikyelous hardtail the entire line is re-designed, tested and hand built in Lyons, CO.

The SQWEEB v3 is an Aluminum, 29″ wheel, suspension bike Barn Built in the USA. Utilizing a modular shock mount, the frame can be configured as 130mm travel or 150mm travel without changing rear end geometry. Truly tunable to handle long days in the saddle, exploring above tree line, sending it at the bike park, or racing against the clock. Its progressive geometry and playful feel has been developed over years to deliver the perfect mix of tunability, trustability and funability in everything from steep rocky terrain to smooth twisty singletrack, regardless of your ability.

Click HERE for Details of the 2020 SQWEEB v3

SQWEEB v3 in Long Travel Mode.


Jeff Lenosky’s signature ReDikyelous hardtail is longer, slacker, lower and more maneuverable than any hardtail we’ve ever offered. Dreamt up from a storied career of technical singletrack, bike parks, jumps and urban shredding, Jeff designed his dream rig to be the ultimate, stranded on a deserted island, multi-tool 29er hardtail.

Click HERE for Details of Jeff Lenosky’s 2020 ReDikyelous Hardtail

Jeff Lenosky’s ReDikyelous Hardtail 29er.


The Hooptie is our way of paying respect to the OG pioneers and their Klunker-style bikes that started it all. It’s what you want when you feel like a million bucks but only have twenty in your pocket, and it’s going toward a sixer of Dale’s Pale Ale and a couple Blue Dream pre-rolls. It’s a no frills, barn built 4130 Chromoly steel, 29” mountain bike designed with modern geometry to fit modern(ish) bike parts.  

Click HERE for Details of the Hooptie Klunker

Hooptie Klunker Gallery


Spring days digging and riding the Oskar Blues REEB Ranch slopestyle-esque and flowing pumptracks inspired REEB’s 26″ Destroyer Dirt Jumper. The updated Destroyer’s short chainstays create the quick & flickable rear end while the DJ inspired tubeset is a mix of CroMoly and VariWall ThermlX tubing, which means it’s 100% American Made. New in 2020, the dropouts are laser cut locally while we keep the frame 100% Barn Built in Lyons, CO.

Click HERE for Details of the Destroyer DJ


When we developed The Sam’s Pants, our dirt road rippin’, monster crossin’, adventure tourin’, backcountry bikepackin’, daily commutin’, all-rounder we did it with a mountain biker’s thirst for rough gravel roads and self propelled backcountry adventure. The 2020 edition adds multiple mounting points for extra water and gear, plus an updated 31.6mm seat tube to fit modern dropper seatposts.

Click HERE for Details of The Sam’s Pants


Jimmy Archer

Founder and Editor at Jimmy has been a professional athlete for over 18 years as a runner, cyclist, mountain biker, cross country skier, and primarily, triathlete. Jimmy has a degree in exercise science from the University of Colorado and is a USA Triathlon and USA Cycling certified coach. Jimmy became a freelance writer in 2000 while competing and covering the ITU Winter Triathlon World Championship. Since that time Jimmy has been head editor at two magazines, been published in numerous publications within the endurance sport, recreation, and travel segments. Currently Jimmy is competing professionally in off-road multisport. In his spare time Jimmy passionately follows Formula 1, Moto GP, and is an avid cook.

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