Roka Go Direct To Consumer In Europe

The leader in performance multisport optics and equipment now offers fast shipping and returns throughout Europe

ROKA Sports Inc., the Austin, TX based performance multisport company, has announced the launch of its own direct to consumer e-commerce site and direct fulfillment in Europe. From its distribution center in the UK, ROKA will now be able to quickly ship products directly to consumers throughout Europe. Additionally, athletes throughout the UK and EU can take advantage of free and fast returns, with prepaid return labels provided in every box.

This is a huge step forward for us as a brand

Roka CEO Rob Canales

“This is a huge step forward for us as a brand,” says ROKA CEO and Co-founder Rob Canales. “We’ve supported some of the best professional athletes in Europe since we started, and now can offer every multisport athlete in Europe the absolute best high performance optics and apparel. The demand for ROKA’s innovative gear has been building throughout Europe—now we can satisfy that demand quickly and efficiently while remaining cost competitive.”

Many of the top athletes in the world rely on ROKA’s performance products including Dan Martin (Ireland), Javier Gómez Noya (Spain), Lucy Charles (England), and Vicky Holland (England). These top athletes home audiences can now take advantage of the same disruptive performance technologies from ROKA that they have chosen. These world-class athletes have taken ROKA equipment to the top step of the world championships, Olympic and Tour de France podium, and now every European athlete has access to the same world-beating gear.

By selling direct to consumer, ROKA is unconstrained by long lead times to secure floor space and the thin profit margins of the retail model. Those savings are passed along to the consumer, delivering innovative products directly from ROKA’s UK warehouse. All ROKA products will be available in Euros and Pounds.

Supporting customers across 28 European countries (Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Germany, Estonia, Ireland, Greece, Spain, France, Italy, Cyprus, Latvia, Lithuania, Luxembourg, Hungary, Malta, Netherlands, Austria, Poland, Portugal, Romania, Slovenia, Slovakia, Finland, Sweden and the UK) you can now learn more about ROKA and place an order at or




Jimmy Archer

Founder and Editor at Jimmy has been a professional athlete for over 18 years as a runner, cyclist, mountain biker, cross country skier, and primarily, triathlete. Jimmy has a degree in exercise science from the University of Colorado and is a USA Triathlon and USA Cycling certified coach. Jimmy became a freelance writer in 2000 while competing and covering the ITU Winter Triathlon World Championship. Since that time Jimmy has been head editor at two magazines, been published in numerous publications within the endurance sport, recreation, and travel segments. Currently Jimmy is competing professionally in off-road multisport. In his spare time Jimmy passionately follows Formula 1, Moto GP, and is an avid cook.

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