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Mountain Bike Industry Launches Campaign to Restore Fire Damaged Trails

Santa Cruz Bicycles and others launch campaign to help restore trails after California wildfires

-via bicycleretailer.com


Santa Cruz Bicycles, Fox, Shimano, White Industries and WTB have donated a pair of custom-painted Santa Cruz Hightower LTs that are being raffled to support the “Back On Trail” campaign, which will fund trail reconstruction projects in the wake of recent wildfires in California.

The month long fundraising campaign will benefit the Redwood Empire Mountain Bike Alliance and the Santa Barbara Mountain Bike Trail Volunteers, who will each spearhead reconstruction efforts in their respective regions.

Santa Cruz Bicycles graphic designer Campbell Steers said he drew inspiration from CalFire firefighting equipment for the custom graphics and build spec on the bikes. One of the bikes is red and one is white.

“We talked to our shops, reps and customers in the areas affected by the fires and above all they expressed a real desire for a return to normalcy,” said Santa Cruz CEO Joe Graney. “We all know how a good bike ride makes you feel, and we want to help people get back to that.”

We all know how a good bike ride makes you feel, and we want to help people get back to that. Santa Cruz CEO Joe Graney

Entries to win the bikes are available by making donations at backontrail.org — with one raffle entry for every $5 donated. The campaign runs the entire month of February, with the two winners chosen on March 1.

The bikes are valued at $10,000 each and feature not only custom graphics, but a custom parts spec from California-based companies.

Petaluma-based White Industries is located closest to the Northern California fire zone and supplied the cranks, bottom bracket, hubs and headsets for the bikes; Scotts Valley-based Fox supplied forks, shocks and dropper posts; Irvine-based Shimano supplied brakes, shifters, derailleurs and cassettes; and Mill Valley-based WTB supplied tires and saddles. The parts will be mounted to Santa Cruz Hightower LT frames and the wheels built up using Santa Cruz Reserve carbon rims.

Sample bikes will be on display at Santa Rosa’s Trailhouse for two weeks, then will move to the Topa Topa Brewery in Santa Barbara on Feb. 18. The actual prize bikes will be made in the winners’ chosen size.

More information and ticket sales at backontrail.org.


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Jimmy Archer

Founder and Editor at DirtTRI.com. Jimmy has been a professional athlete for over 18 years as a runner, cyclist, mountain biker, cross country skier, and primarily, triathlete. Jimmy has a degree in exercise science from the University of Colorado and is a USA Triathlon and USA Cycling certified coach. Jimmy became a freelance writer in 2000 while competing and covering the ITU Winter Triathlon World Championship. Since that time Jimmy has been head editor at two magazines, been published in numerous publications within the endurance sport, recreation, and travel segments. Currently Jimmy is competing professionally in off-road multisport. In his spare time Jimmy passionately follows Formula 1, Moto GP, and is an avid cook.

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