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DirtTRI Is Here To Stay

A Message from Our Publisher/Editor

DirtTRI supporters, I failed you in 2017. I’m not supposed to say that. I’m supposed to make an excuse, throw someone under the bus, promise that we have huge plans in the works. However, the fact is, I let things slide, I got distracted, I made some mistakes. Yet, I learned from those mistakes and DirtTRI is adjusting and will move forward.

We aren’t done, DirtTRI is here to stay!

What Happened

In February I accepted a high paying communications director position for a start up tech company believing it would afford me the opportunity to better fund and develop DirtTRI. I felt, and had written into my contract, I would be able to do both, half time working one, half time working the other. Then, as if in some bizarre homage to Lando Calrissian the agreement began to change.

By August the situation was untenable. By September the contract had been breached. No amount of money is worth betraying one’s values or sacrificing one’s dreams and aspirations. I had to move on.

However, the damage had been done. The 2017 off-road triathlon season was all but finished, DirtTRI had steadily become stagnant over the summer and I was receiving “what happened to you guys, I loved what you were doing” messages on a daily basis from both fans and industry connections. I have to admit, I questioned the future of DirtTRI.

Moving Forward

After a tumultuous summer of betrayed trust and shaken confidence I needed affirmation. I determined I’d head to Interbike for the farewell show in Las Vegas and just be brutally honest with the industry and ask the same from them in return. Basically, “here’s what my vision is for DirtTRI, what do you think? Would you get on board with that”?

Somewhat surprisingly I had by far the best feedback of the three years I’ve been pitching DirtTRI at Interbike, nearly universal support and appreciation for what we are doing.

After Interbike I spent a week at Denver Startup Week where DirtTRI got a bit more traction, and a surprising about of recognition from attendees.

This buoyed my confidence and convinced me to fully commit to DirtTRI.

What Now

DirtTRI Kickstarter coming late Nov. 2017

As with any business, you can’t do anything unless you can finance the endeavor. So, first priority we need funding. Three years ago I started DirtTRI thinking it would be traditionally financed via advertising. However, I underestimated the evolving advertising landscape within digital media coupled with the stagnant outdoor industry, particularly within cycling (but, hey, I wasn’t the only one).

Thus, we are looking into various options in addition to advertising. Most will be more long view, however, I am announcing now that we will be launching a Kickstarter campaign within the month of November. Truth be told, I wanted to announce it in this post, but we are still waiting to confirm sourcing on items for our pledge levels.

We are also going to be expanding our reach. DirtTRI will be launching a podcast within the month and has some other opportunities in the works as well.

I began my pro triathlon career in ’99 with XTERRA Keystone. I should have committed then and there exclusively to off-road triathlon. But, instead I pursued every other format and fortunately fell into the media and marketing side of things along the way. I have plenty of regret, but I have plenty of experience because of that regret.

I started DirtTRI because I love off-road multisport. I saw first hand XTERRA, CrossTRI, Winter Tri, etc. were all but ignored by media outlets. I saw National and International governing bodies who didn’t understand the segment and were ignorant to its value and depth. I saw, and heard from, athletes who were desperate for more events and more opportunities to compete in the sport we love.

Ultimately, I saw an opportunity to make a difference, an opportunity to develop and advocate for an awesome sport which has been subordinated.

DirtTRI is not done, hell we’re just getting started.






Jimmy Archer

Founder and Editor at Jimmy has been a professional athlete for over 18 years as a runner, cyclist, mountain biker, cross country skier, and primarily, triathlete. Jimmy has a degree in exercise science from the University of Colorado and is a USA Triathlon and USA Cycling certified coach. Jimmy became a freelance writer in 2000 while competing and covering the ITU Winter Triathlon World Championship. Since that time Jimmy has been head editor at two magazines, been published in numerous publications within the endurance sport, recreation, and travel segments. Currently Jimmy is competing professionally in off-road multisport. In his spare time Jimmy passionately follows Formula 1, Moto GP, and is an avid cook.

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