XTERRA Announces Alliance with W Partners

WpartnersHonolulu, HI – TEAM Unlimited, owners of the XTERRA World Tour, announced a strategic and exclusive partnership with Chicago-based W Partners, to manage their sales and marketing efforts to secure a new title sponsor and other high level corporate partnerships for XTERRA.

The alliance with XTERRA grows the W Partners platform into the world of endurance sports and a $575B outdoor recreation industry.

Tom Kiely, TEAM Unlimited CEO, said “I have known, and respected, Wally Hayward for many years and it has long been my wish that we would be working together. Now that W Partners is expanding beyond their initial client with the Chicago Cubs & Hickory Street Capital, they have accepted XTERRA as the next building block of their company. By virtue of this new alliance with Wally and the W Partners team, the XTERRA star will shine brighter and we could not be happier.”

Wally Hayward, W Partner CEO, said “I have been fortunate to experience many XTERRA Championships on Maui and it’s very impressive to see the global growth of XTERRA over the last 10 years with now over 300 events in 25 countries.  We believe the XTERRA community is a great demographic for brands trying to connect and engage with lifestyle enthusiasts in the United States and around the world.  We believe W Partners can help fuel XTERRA’s growth and create winning partnerships by aligning with brands that share a similar vision and mission.”

About TEAM Unlimited/XTERRA

TEAM Unlimited is a Hawaii-based television events and marketing company, founded in 1988.  It owns and produces XTERRA and in 2014 produced more than 300 XTERRA off-road triathlon and trail running races in 25 countries worldwide.  In addition, TEAM TV has produced more than 300 adventure television shows resulting in three Emmy’s and 42 Telly Awards for production excellence since 1990.  View samples at, and learn more at and

About W Partners

W Partners is a Chicago-based sales and marketing company focused in the world of sports and entertainment.  Founded in 2013 as a joint-venture with the Ricketts family, W Partners has negotiated some of the leading partnerships in the marketplace.  W Partners clients include Broadway in Chicago, Chicago Cubs, Choose Chicago, Hickory Street Capital, Entertainment Cruises and the James Beard Foundation Awards.  Sam Coghill and Wally Hayward were formerly with the Chicago Cubs as Head of Corporate Partnerships and the Chief Sales & Marketing Officer respectively, before leaving to create W Partners. To request more information on W Partners or any of its clients please contact [email protected]



Jimmy Archer

Founder and Editor at Jimmy has been a professional athlete for over 18 years as a runner, cyclist, mountain biker, cross country skier, and primarily, triathlete. Jimmy has a degree in exercise science from the University of Colorado and is a USA Triathlon and USA Cycling certified coach. Jimmy became a freelance writer in 2000 while competing and covering the ITU Winter Triathlon World Championship. Since that time Jimmy has been head editor at two magazines, been published in numerous publications within the endurance sport, recreation, and travel segments. Currently Jimmy is competing professionally in off-road multisport. In his spare time Jimmy passionately follows Formula 1, Moto GP, and is an avid cook.

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