XTERRA Co-Founder, Tom Kiely Launching New Venture

Tom Kiely

Tom Kiely, the former CEO and co-founder of XTERRA, has launched Tourism Sports Marketing Int’l, which is designed to assist destinations in developing strategic plans that would maximize economic impact and marketing benefits. Kiely will serve as CEO of the new Honolulu-based company.

“With my XTERRA mission complete, I am going back to my marketing and strategic planning roots and launching a business which focuses on the vibrant business sector in the tourism sports area,” Kiely said. “Over these past years, sports-related tourism has grown as a valued marketing tool for destinations and therefore we have formed an advisory group to assist a few select clients in developing strategic plans to maximize the benefits from this area.”

Kiely launched Tourism Sports Marketing Int’l following the recent sale of XTERRA/Team Unlimited, LLC to Portland, Oregon-based XTERRA Sports Unlimited, LLC. In 2017, XTERRA offered more than 300 off-road triathlons and trail running events in more than 30 countries and produced 10 adventure shows for international distribution.



Jimmy Archer

Founder and Editor at Jimmy has been a professional athlete for over 18 years as a runner, cyclist, mountain biker, cross country skier, and primarily, triathlete. Jimmy has a degree in exercise science from the University of Colorado and is a USA Triathlon and USA Cycling certified coach. Jimmy became a freelance writer in 2000 while competing and covering the ITU Winter Triathlon World Championship. Since that time Jimmy has been head editor at two magazines, been published in numerous publications within the endurance sport, recreation, and travel segments. Currently Jimmy is competing professionally in off-road multisport. In his spare time Jimmy passionately follows Formula 1, Moto GP, and is an avid cook.

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