Zwift, the global online training and racing platform for athletes, has today added increased functionality for off-road cyclists.
Building on a partnership with the Absa Cape Epic earlier in 2019, Zwift is looking to further broaden the appeal of indoor training for mountain bikers and gravel riders. The company adds that off-road cyclists already account for 10% of Zwift’s user base.
“We already have a strong user base of riders who spend most of their outdoor riding off-road,” said Eric Min, Zwift CEO and Co-Founder. “This may not be a total surprise – indoor training isn’t just an effective training tool for road cyclists. However, this first coordinated move to cater for the audience is a significant step. For the first time, we will have dedicated training plans and bikes that suit the needs of off-road cyclists.”